Turn one bouquet into every occasion.
Lekka is the digital loyalty card app for South African independent florists. Customers collect stamps on their phone, with no app download and no paper cards. Run a loyalty programme that brings the occasion buyer back to your shop instead of the supermarket bucket or an online delivery site.
Works at every till. No app downloads. No percentage of every sale. No payment platform required.
Photo by Ana Maltez on Unsplash
Sources: Truth & BrandMapp South African Loyalty Landscape Whitepaper 2025/6; Bond Loyalty Report 2024
Sound familiar?
Every independent florist shop owner we talk to runs into the same walls.
The supermarket bucket and the petrol station win on impulse
Woolworths, Checkers, and the forecourt florist all sell flowers to someone who just needs something now. Your arrangements are fresher, better composed, and made with real skill, but they catch the shopper mid-aisle, and by the time someone thinks of you the moment has often passed.
Occasion buyers disappear until the next occasion
A customer buys a stunning anniversary bouquet, loves it, then isn't back until the next birthday or Valentine's, if they remember you at all. A great arrangement means nothing if there's no system bringing them back for the next occasion, and no reason to choose you over an online delivery site next time.
Online delivery sites own the customer relationship
NetFlorist and the delivery aggregators sit between you and the buyer, take a cut, and keep the customer data. You do the arranging; they own the relationship and the reminder. Your till tells you what sold but not who bought it, so you can't reach the regular who orders every month.
What Lekka gives your florist shop
A digital stamp card that lives on their phone
Customers scan your QR code at the counter and collect a stamp in their mobile browser, with no app and no account upfront. Set a qualifying purchase (say, any bouquet over R250) to earn a stamp, and a full card to earn a reward like a free bunch of seasonal blooms. Progress saves automatically, so there's no paper card to lose between occasions.
Remind your regulars before every occasion and fresh delivery
Once customers join, you have a direct line to them. Valentine's Day and Mother's Day around the corner? A fresh delivery of peonies or proteas just in? A midweek special to move stock before the weekend? A broadcast reaches the people most likely to buy, your existing regulars, by email and in-app, so the reminder comes from you, not an online site.
See who your best customers really are
Your dashboard shows who's collecting stamps, how often they buy, and who's close to a reward. You'll recognise the regular who buys fresh flowers for the house every week, and the standing corporate order. That is the kind of relationship a supermarket bucket or a delivery site can't build.
A reward they'll actually work for.
You set the rules. Here's a popular structure for florists:
Your loyalty card
Collect 8 stamps, get a free seasonal bunch
You choose the stamp target and the reward.
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Does giving away a free bunch actually make sense?
Florists run on repeat occasions and standing orders. Here's what a stamp-card reward costs against the revenue it protects.
| Average qualifying purchaseA typical bouquet that earns a stamp | R300 |
| Revenue across 8 qualifying visits | R2 400 |
| Cost of goods for 1 reward (seasonal bunch)At cost, not retail | ~R60–90 |
| Cost as % of 8-visit revenue | ~3% |
| Alternative: a new customer via adsPer new customer acquired | R80–200+ |
A reward bunch at cost runs you around R75 against R2 400 in protected revenue, roughly 3%. Flowers are an emotional, occasion-driven purchase where being the shop someone remembers is worth more than being the cheapest. A stamp card is one of the cheapest ways to turn an occasion buyer into a year-round regular.
How the big sellers do florist loyalty, and where you win
Your loyalty competition is the supermarket flower section and the online delivery sites. Here's how they do it, and the gap it leaves for an independent.
The flower bucket is one line in a giant grocery programme. Rewards spread thin across everything they sell, and the flowers are a grab-and-go afterthought, not an arrangement made by someone who knows the customer.
Cheap stems priced to pull shoppers into the big store. It rewards shopping the supermarket, not building a relationship with a florist who knows your taste and your anniversary.
They own the occasion reminder and the customer data, and take a cut of every order. An independent can't out-spend their ad budget, but it can win on quality, freshness, personal service, and a simple, generous stamp card that keeps the customer buying direct.
Lekka is a digital loyalty card that works in the browser, with no big-retailer card and no delivery-site middleman. Customers join in seconds and the reward comes from you: your blooms, your arrangements, your shop. On quality, service, and a card that actually recognises a regular, an independent florist beats a supermarket bucket and an online basket.
The most common loyalty mistakes florists make
Avoid these and your programme will work significantly better.
Setting the qualifying spend wrong
Set the stamp threshold too high and customers rarely qualify; too low and you give away margin. Pick a qualifying purchase near your average bouquet spend so a typical visit earns one stamp, and a full card lands a reward in a sensible number of visits.
Making the reward forgettable
A free seasonal bunch or a meaningful rand-value off an arrangement feels worth working toward. A token discount won't bring an occasion buyer back. Make the reward something they'd genuinely return for.
Not messaging regulars before the big occasions
The broadcast feature is where florists win. Valentine's Day, Mother's Day, Secretary's Day, and fresh-delivery arrivals are exactly what your regulars want a nudge about. A timely message to your loyalty base beats hoping they remember you before an online site does.
Hiding the QR code at a busy counter
In the Valentine's or Mother's Day rush the QR has to be impossible to miss. Put it on the counter by the till and mention it in the sale. If customers don't notice it while paying, they won't scan.
Up and running in minutes.
Sign up
Create your vendor account at lekkacard.co.za.
Set your reward
Choose your stamp target and what customers earn.
Print your counter QR
One A5 card with your unique QR, sitting next to the till.
Customers do the rest
They scan with their phone, stamps land in their wallet. No app, no friction.
Frequently asked questions
Related reading
Do loyalty programmes actually work for small businesses in South Africa?
Read articleLoyalty programme reward ideas for South African small businesses
Read articlePaper stamp cards vs digital loyalty: which is right for your business?
Read articleWeighing up your options? Read our full guide to loyalty programme software in South Africa.
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Works at every till. No app downloads. No percentage of every sale. No payment platform required.
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