For investors · Early-stage

Loyalty for South Africa's independents.

Concepted in February 2026, built in March, first paying vendor in April. Today: … registered users across 9 provinces have collected … stamps.

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Cape Town · Live nationally · Pre-seed

At a glance

Where Lekka stands today

Started

February 2026

First paying vendor by April

Product

Multi-vendor digital loyalty

Live in production, nationally

Geography

9 of 9 provinces

Western Cape and Gauteng lead

Business model

SaaS subscription

R249 / R499 / R999 per month

Traction

… regulars registered

… stamps collected

Tech stack

Next.js + Firebase

Anthropic for analytics

The thesis

Why independents, and why now

Four things we know to be true.

The technology has caught up with the corner shop

Loyalty used to need hardware and an IT budget. A phone and a QR code now do it at a tenth of the cost.

One wallet, not fifteen punch cards

Nobody keeps fifteen paper cards. Every business a customer joins sits in one wallet on their phone, and each new business makes that wallet more useful.

Chains have this. Independents don't. Yet.

The big coffee and grocery chains run serious loyalty stacks. The corner café runs a paper card. Lekka closes the gap at a price a local business can absorb.

Impact in the unit economics

Every paid vendor funds roughly 21 meals a month through FoodForward SA. Built into the pricing, not a campaign.

What's real today

What is live

All in production. Nothing here is a roadmap item.

Live nationally

Sign-up, stamps, rewards, broadcasts, promotions, staff accounts, AI vendor reports, dashboards. All in production.

Paying customers

First paying vendor in April. Businesses in 9 provinces on Starter and Growth plans today, from cafés to hotels to car washes.

Built to scale

Next.js and Firebase, SendGrid, Anthropic's Claude for vendor reports. NFC-ready for a native app.

Growth through local partnerships

Commission-based local partners, starting in the Western Cape. Relationships on the ground are at the heart of how we grow, not paid media.

Next up

What comes next

1

Local partner programme in the Western Cape, then province by province

2

Wallet passes and WhatsApp, so the card lives where customers already are

3

Cross-promotion between vendors: earn at one business, be rewarded at another

4

Loyalty data as benchmarks: a vendor against businesses like theirs, and what brands can learn from real local visits

Who we'd like to talk to

Who this is for

A good fit

  • ✓ Pre-seed and seed investors in South Africa and Africa
  • ✓ Investors and operators who have built or backed software for small businesses
  • ✓ Impact funds that value impact built into the business model
  • ✓ Strategics in independent retail, hospitality or loyalty
  • ✓ Anyone who prefers a live product with paying customers to a forty-slide deck

Where we are

  • · Pre-seed. A live product, paying customers, and a founder who builds
  • · Raising to fund the local partner programme and the next year of product
  • · A conversation with the founder is a message away
  • · We grow at the pace that keeps the unit economics sound

Let's talk

Send us a message. Say who you are and what you want to see. We reply within days.

Get in touch

Cape Town · South Africa